What is Digital Marketing?

Digital marketing is marketing or advertising delivered through online digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, funnels, online ads, or any new digital channel.

What are the Different Types of Digital Marketing?

Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Content Marketing, Email Marketing, Online Advertising, Landing Page Marketing, and Smartphone Marketing.

Why Digital Marketing Matters?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing matters, it is where the attention is.

What is the Future of Digital Marketing?

We live in the Digital Age. The time of primarily reaching your customers through newspaper ads, radio, and billboard is long gone. You can now reach potential customers with laser like targeting. Homes, cars, and appliances are becoming digital. The business that is going to succeed in the future will have to embrace digital marketing.

What is Direct Response Marketing?

Direct response marketing is a form of digital advertising designed to elicit a response and get prospects to take some specific action. Examples could include opting in to your email list, exchanging name and email for free information, picking up the phone and calling for more information, placing an order or being directed to a web page.

Which Marketing Channel is the Best?

Our agency is impartial to a specific digital channel. We consider all the channels available to a business and then make an impartial decision as to which one or ones will generate the most return on investment.

What is Digital Marketing Strategy?

Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

What is SEO and How Does it Work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it as a top result for searches of a certain keyword. SEO allows your to obtain organic, or un-paid traffic from the search engine results.

The large majority of online experiences begin with a search engine, and almost 77% of searchers start their searches on Google.

How Long Does SEO Take to Work?

If you are targeting competitive keywords, SEO can take upwards of 6 months to over a year. However, the return on SEO can last for years. You can get a quicker ROI from other digital strategies like paid digital ads. However, that doesn't take away from the long term importance of a solid SEO strategy.

What is Important When it Comes to Link Building?

Search engines look at the relevancy of the site linking to you, the URL and title of the linking site, how well known the linking site is, how many links you have in total, and the anchor text of each link.

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