What is Digital Marketing?

Digital marketing is marketing or advertising delivered through online digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, funnels, online ads, or any new digital channel.

What are the Different Types of Digital Marketing?

Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Content Marketing, Email Marketing, Online Advertising, Landing Page Marketing, and Smartphone Marketing.

Why Digital Marketing Matters?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing matters, it is where the attention is.

What is the Future of Digital Marketing?

We live in the Digital Age. The time of primarily reaching your customers through newspaper ads, radio, and billboard is long gone. You can now reach potential customers with laser like targeting. Homes, cars, and appliances are becoming digital. The business that is going to succeed in the future will have to embrace digital marketing.

What is Direct Response Marketing?

Direct response marketing is a form of digital advertising designed to elicit a response and get prospects to take some specific action. Examples could include opting in to your email list, exchanging name and email for free information, picking up the phone and calling for more information, placing an order or being directed to a web page.

Which Marketing Channel is the Best?

Our agency is impartial to a specific digital channel. We consider all the channels available to a business and then make an impartial decision as to which one or ones will generate the most return on investment.

What is Digital Marketing Strategy?

Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

What is SEO and How Does it Work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it as a top result for searches of a certain keyword. SEO allows your to obtain organic, or un-paid traffic from the search engine results.

The large majority of online experiences begin with a search engine, and almost 77% of searchers start their searches on Google.

How Long Does SEO Take to Work?

If you are targeting competitive keywords, SEO can take upwards of 6 months to over a year. However, the return on SEO can last for years. You can get a quicker ROI from other digital strategies like paid digital ads. However, that doesn't take away from the long term importance of a solid SEO strategy.

What is Important When it Comes to Link Building?

Search engines look at the relevancy of the site linking to you, the URL and title of the linking site, how well known the linking site is, how many links you have in total, and the anchor text of each link.

An Introduction to WordPress Plugins

July 22, 2021 By webmy Web Development

An Introduction to WordPress Plugins

Last one year has seen a huge growth in the magnanimous, ever-growing web of internet. The pandemic left businesses with no choice but to embrace technology and having a good website became a necessity. In today’s world, having a good website is no different than having a good storefront, for that’s where your customer would visit to buy your products or services. Amidst all of this, WordPress has become a saviour for all kinds of business, both big and small. WordPress, studded with thousands of plugins and themes, is no longer limited to just being a blog site.

The process of building a website might look overwhelming from the outside, but with the help of WordPress, even a person with no knowledge in coding and small business owners can design custom webpages in minutes. The easy-to-use interface, themes and plugins give users an upperhand when it comes to dominating the online market. Developers work hard to keep developing new themes and plugins that can suit all design and business requirements.

But what are these Plugins? WordPress Plugins are magical scripts that enhance the visibility of websites and their functioning. Programmers develop these plugins, thereby, providing a wide range of options to their users. Themes and Templates on the other hand, are becoming extremely popular for externally hosted websites as it provides an ease of us and flexibility. There are a lot of companies like WP Genius Solutions LLP that offer customized WordPress Plugin development catered to individual business requirements.

Websites and blogs aren’t just limited to sharing personal stories and experiences now, they are an excellent and essential part of marketing and promoting. In some cases, websites are also designed and maintained with the goal of generating revenue from them. Using custom-developed WordPress Plugins and Themes poses a lot of advantages in such cases, especially if the websites is externally hosted. Users get the advantage of including advertising links or they can connect Google AdSense to their website and promote Affiliate products.

Custom designed plugins can aid the businesses in elevating their cause with the help of add-ons in a wide range of categories like:

AdSense Management
WooCommerce
Advertisement Rotators
WPLMS
API Integrations
Search Engine Optimization
Social Logins and password protections
Search Boxes
Tracking & Analytics Tools
Braincert & WizIQ

As useful as these Plugins are, a lot goes in to developing the perfect plugin. One needs to possess an understanding of FTP, Zip files and some knowledge of HTML to merely install some kinds of plugins. Business owners with coding knowledge and maybe a formal education in PHP Programming, Javascript or CHMOD tend to develop their own plugins catering to their specific needs, thereby, getting a more advanced website. But fret not, for business owners who don’t bear an expertise in coding or programming, there are over 54K readymade WordPress Plugins in the repository. And even if none of the readymade plugins are catering to your business-specific requirements and delivering expected results, you can always turn to WordPress Web Development Companies that provide tailor-made WordPress services for your and your business.

A note for new business owners or people looking to design a new website:

WordPress.com and WordPress.org, although similar sounding but are completely different in their functionality and services offered. WordPress.com is a great platform for budding bloggers to begin with their online presence but the themes and templates available are limited and users cannot avail the benefits of plugins. Whereas, WordPress.org requires users to have their own domain and hosting but presents hefty benefits. It is a much better option for marketing, advertising and growth, and this is where WordPress Plugins come into play.

Self-hosted website owners have a lot of advantage when it comes to functionality of their website and even from designing point of view. You can make use of tons of readymade WordPress Plugins or contact a WordPress Development firm for creating and managing unique, personalized websites that attract actual traffic.

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An Introduction to WordPress Plugins

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