5 Tips to Improve User Experience on a Business Website

Tactics to improve user experience – Web development company Gwalior – Tactics to happy user’s. Any web development company in Gwalior can take advantage of the tactics below.

A web development company can simply follow some or all of the tactics discussed below.

These are guaranteed to improve the user experience of a website. We keep experimenting on them and here is the latest result of our research. A fresh list of practices that can help to improve the user experience dramatically. Why is user experience even important? At present time Google and many other search engines as well as social media platforms give their number one preference to the user experience. Google only ranks web forums that are user friendly. Happier the users better the website will perform.

A web development company in Gwalior should be extra cautious about these as the competition is high here. Web sites are in plenty and so are the web development firms. So, if you are looking for a web development company in Gwalior, we are here to walk you through the digital world. On the other hand, if you are a web development company these tactics will be of much help to you.

1. Avoid slow loading pages:

Slow loading pages are simply frustrating. Nobody will keep the patience to wait for your page to load if it is extremely slow. They will simply switch to an alternative website that loads faster. If your page loads in a second or two all is well and if it doesn’t you need to work on its speed. If your site uses a database, it has to optimized with indexing. Overloading your site with graphical elements can also slow it down substantially, so don’t overdose on graphics. If the codes are too large you will have to optimize them, many compression tools are available today. DNS lookups can also consume a considerable amount of time, so it is better to reduce the number of unique host names.

2. Not a lot, but Some white space is good:

White space has been quite controversial for some time now. Yes, white space can take up lots of space and also impacts the speed sometimes. A balance is very important in case of white space. It increases the user attention to the text that it surrounds. The user attention to the area covered by the white space is supposedly increased by 40- 50%. It also gives a neater look by avoiding the congestion. So, use them just in the right proportion. Not more and lot less.

3. Call to Action must be attractive:

Call to Action buttons are user friendly as they have clear visuals with an action clearly mentioned on them. They make the navigation very easy, users can navigate to where they want easily. The colors should be wisely chosen as every color automatically evokes a message. The call to action button must be able to attract people to click it. It should obviously contain a verb indicating the action it will perform that will invite the user to click it. Successful call to action buttons can be achieved by trial and error. Try changing its color, style and action and observe the change in rate of clicks.

4. Be careful with the images:

Images play a crucial role here. Images are an obvious requirement for a website without which it is not user friendly. However, there are certain things a web development company should take care while choosing the images. Stock photos are a definite no. It can turn your website into an average in the eyes of the user. They might have seen the stock photo somewhere around the corner, so it is probably no big deal to them. Keep the images as unique as possible. Avoid GIF and other heavily animated pictures. Firstly, they can slow down your website and second if the graphics is turned off they will anyways not see it. So why put extra effort? Always label your pictures with alternative texts. Just like the white space, images should be used in the right proportion.

5. Involve the Social Media:

Involving the social media is a great idea. Literally, every literate person on this planet has one or the other social media profiles. So why not make use of it. How can we put social media to use? Registering into a website can be lengthy and people usually fret over it, so why not give them an option to do it via Google , Facebook or any other social media profile. They probably have it logged in, on their PC and it only takes a moment to register via social media accounts. Similarly, links can be established from your website to your social media business page, it is guaranteed to increase the traffic flow by 20- 30%.

That’s all for now. Stay tuned to our blog for updates on this article.