What is Digital Marketing?

Digital marketing is marketing or advertising delivered through online digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, funnels, online ads, or any new digital channel.

What are the Different Types of Digital Marketing?

Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Content Marketing, Email Marketing, Online Advertising, Landing Page Marketing, and Smartphone Marketing.

Why Digital Marketing Matters?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing matters, it is where the attention is.

What is the Future of Digital Marketing?

We live in the Digital Age. The time of primarily reaching your customers through newspaper ads, radio, and billboard is long gone. You can now reach potential customers with laser like targeting. Homes, cars, and appliances are becoming digital. The business that is going to succeed in the future will have to embrace digital marketing.

What is Direct Response Marketing?

Direct response marketing is a form of digital advertising designed to elicit a response and get prospects to take some specific action. Examples could include opting in to your email list, exchanging name and email for free information, picking up the phone and calling for more information, placing an order or being directed to a web page.

Which Marketing Channel is the Best?

Our agency is impartial to a specific digital channel. We consider all the channels available to a business and then make an impartial decision as to which one or ones will generate the most return on investment.

What is Digital Marketing Strategy?

Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.

What is SEO and How Does it Work?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it as a top result for searches of a certain keyword. SEO allows your to obtain organic, or un-paid traffic from the search engine results.

The large majority of online experiences begin with a search engine, and almost 77% of searchers start their searches on Google.

How Long Does SEO Take to Work?

If you are targeting competitive keywords, SEO can take upwards of 6 months to over a year. However, the return on SEO can last for years. You can get a quicker ROI from other digital strategies like paid digital ads. However, that doesn't take away from the long term importance of a solid SEO strategy.

What is Important When it Comes to Link Building?

Search engines look at the relevancy of the site linking to you, the URL and title of the linking site, how well known the linking site is, how many links you have in total, and the anchor text of each link.

The Importance of Testimonials and How to Get Them

August 3, 2019 By webmy Digital Marketing

The Importance of Testimonials and How to Get Them

Testimonials are extremely important for strengthening a brand and can make a huge contribution to the success of any business. Positive testimonials from clients support your credibility and level of expertise. Prospects will be more inclined to trust you and the services and products that you offer.

If you are managing a business be sure to ask satisfied clients for testimonials to illustrate the value of your products and services. They are easy to obtain. Just contact your best clients and ask them if they’ll write a testimonial or enter a review online for you. Most will be more than happy to do so.

However to make sure you get a GOOD testimonial you may need to nudge them in the right direction. Yes, they will probably give you a glowing report but the sceptics will toss it aside in an instant, To get a compelling testimonial help them along the way with a few carefully selected questions:

Before you started working with my company what concerns might have prevented you from buying this product/using our services?
After working with my company / buying my product what has pleased you most about the product / service?
How has it benefited your company’s success?
Would you recommend my product/ service, and if so, why?

Armed with this information you’ll help your clients to create killer testimonials on your behalf which you can then use in a myriad of places. Put them on your website, brochures, sales pages, press releases, direct mail letters, etc. Use Social Media channels to spread the word regarding your testimonials far and wide, shared with as many people as possible.

Testimonials will help sales in so many ways; Higher lead generation, higher closing ratio and greater credibility among others.

So, start collecting!

New York, USA

009-215-5596

mail@example.com

The Importance of Testimonials and How to Get Them

webmy

SERVICE AREAS